Job Description

Junior - Website Product Specialist to support the team in
the execution of brand website initiatives on digital marketing platform This
contractor role is focused on hands-on delivery of approved website updates, coordination of
launch activities, and support of day-to-day site operations for assigned franchise(s).
The Contractor, Website Product Specialist will work closely with Brand Marketing, agency
partners, Analytics, Marketing Operations, and Technology teams to help move website work
through established processes efficiently and accurately. This role is execution-oriented and
well suited for a professional who can operate independently, manage multiple priorities, and
support web projects in a fast-paced, highly matrixed environment.
Primary Responsibilities
Execute approved website updates, content changes, and enhancements for assigned
brand site(s)
Coordinate with internal stakeholders and agency partners to support website
deliverables through the implementation process
Assist with launch readiness, release coordination, and post-launch follow-up
Support content authoring, QA, and MRP submission for in-scope website updates and
priority requests
Help maintain governance processes, workflow documentation, and execution
standards
Partner with analytics and marketing teams to support tagging, reporting, and
performance monitoring
Contribute to testing and optimization efforts, including A/B test coordination and basic
analysis support
Assist with personalization and targeted content initiatives as directed
Monitor site operations and escalate issues to help maintain stability and performance
Help identify practical solutions to remove roadblocks and keep projects moving

Support continuous improvement efforts to streamline web workflows and increase
efficiency
Additional Responsibilities
Assist in gathering and documenting requirements for approved website enhancements
Support implementation of content and platform updates across web properties
Collaborate with cross-functional stakeholders to ensure priorities, timelines, and
deliverables remain aligned
Guide internal and external partners through established web processes and
governance standards
Support mobile-first and user-centered web best practices
Contribute to new ways of working that improve speed, quality, and consistency
Competencies
Able to work independently with limited supervision
Strong organization and prioritization skills
Effective collaborator with the ability to influence across teams
Strong attention to detail and accountability for execution
Clear verbal and written communication skills
Practical understanding of digital marketing platforms and website operations
Analytical mindset with the ability to support decisions using data and observations
Flexible, responsive, and comfortable working in a changing environment
Qualifications
Required
3 5 years of experience in website operations, digital marketing, content management,
web coordination, or a related field
Experience working with marketing, agency, and technical partners in a matrixed
environment
Working knowledge of enterprise CMS platforms, preferably Adobe Experience Manager
or similar systems

Familiarity with website content updates, QA processes, and launch support
Understanding of Agile or iterative digital delivery processes
Experience with web analytics tools such as Adobe Analytics and/or Google Analytics
Strong project coordination, communication, and organizational skills
Ability to work effectively with both technical and non-technical stakeholders
Preferred
Experience supporting personalized content, testing, or digital optimization initiatives
Familiarity with SEO best practices and web governance
Experience with Adobe Experience Cloud tools
Working knowledge of project management tools such as Jira, Smartsheet, MS Project,
or similar tools

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